(IAM) Immobilized Artificial Membrane is a highly effective Chromatographic support tool for Drug Discovery and Pharmacology groups. IAM is a fast, easy to use HPLC Column that when utilized can help determine drug absorption profiles critical to drug efficiency models using reproducible chromatography techniques to assess drug interactions and efficacy of any new drug candidate. Klara Valko, Director of Bio-Mimetic Chromatography Ltd. explains how IAM columns can be utilized as a vital tool to determine which drugs will be good New Drug Candidates, which can directly impact an NDC’s speed to market.